20 of the Most Profitable Small Businesses in 2023

If you’re looking for a business opportunity that is both profitable and has a lot of growth potential, you’ll want to consider starting one of the businesses on this list. These 20 small businesses have the potential to be some of the most profitable businesses in 2023, and there’s still time to get in on the action. Let’s get started!

The Small Business Sector in 2023

The current small business landscape in 2022 shows that 65% of small business owners reported being profitable with 51.04% looking to increase staff, according to a poll conducted by Guidant Financial.

What’s even more promising is the fact that 41.02% of small businesses are looking to expand or remodel their business. However, 70.73% of small business owners said that trying to hire workers has been more difficult this year versus previous years.

This could explain why 63.17% of small business owners have increased worker compensation, with 33% admitting to making significant efforts to keep on their current employees.

  • READ MORE: 20 of the Most Profitable Small Businesses

Our Methodology: The Most Profitable Small Businesses

When diving into the entrepreneurial world, one of the key attractions is profitability. However, identifying the most profitable small businesses requires a keen understanding of market dynamics, consumer needs, and emerging trends.

Here are the vital factors we prioritize when considering the potential profitability of small business ideas:

Small Business Deals

Market Demand

Understanding what products or services are in high demand in the current market establishes the foundation for a profitable business. Conducting thorough market research, examining trends, and anticipating future needs are crucial steps.

Low Overhead Costs

Keeping overhead costs low — including rent, utilities, and staffing — is a strategic way to ensure more of your revenue remains as net profit. Choosing business models that allow for efficient operations can significantly drive profitability.

High-Margin Services or Products

Opt for goods or services that allow for a significant markup while still providing value to consumers. High-margin offerings can help cushion the business against economic fluctuations.


The ability to grow the business without or with minimal incremental cost is key to increasing profits. Scalable businesses can expand their reach and offerings without significantly increasing their base costs.

Recurring Revenue Streams

Businesses that offer subscription-based or recurring services can generate consistent income, making for a more stable and profitable enterprise. This model builds a loyal customer base that contributes regular revenue.

Adaptability and Agility

Small businesses that can quickly adapt to changing market conditions, consumer behaviors, and trends are more likely to stay profitable. This agility reduces downtime or loss associated with sudden market shifts.

Online Presence and E-commerce

Even for physical stores, having an online presence opens up broader markets. E-commerce allows businesses to operate 24/7 and reach customers beyond their local geography, significantly increasing potential profit.

Niche Market Appeal

Specializing in a niche market can reduce competition and allow for more targeted marketing efforts. Offering unique, niche, or specialty products or services often attracts a dedicated customer base willing to pay premium prices.

Automated Operations

Implementing automation within the business, whether in terms of marketing, order fulfillment, or customer service, can reduce labor costs and increase efficiency, contributing positively to the bottom line.

Strategic Partnerships

Collaborating with other businesses or individuals can help in cost-saving, expanding your customer base, and cross-promoting services for mutual benefits. These strategic partnerships can lead to significant profit increases with minimal investment.

Identifying the most profitable small businesses involves a balance of these factors, considering what each business can manage, its market, and its unique value propositions. This blend ensures the businesses we recommend have a robust foundation for profitability and success.

Most Profitable Small Business Ideas

Take a look at all the opportunities 2023 could bring your way if you start one of these businesses.

1. Social Media Management

If you have an internet connection and are good at social media marketing, then starting a social media management business might be a good option for you.

By establishing an excellent social media management business in 2023, you can help businesses connect with their customers and grow.

2. Cleaning Services

Cleaning services is a business that will always be in demand. People are always looking for ways to save time and money, and hiring a cleaning service is a great way to do that.

most profitable small businesses

3. Creating Online Courses

If you’re an expert in a particular subject, you can create an online course and sell it to people who want to learn more about that topic. This is a great way to make money while helping others learn.

4. Business Consulting

Starting a consulting business can be a great way to earn a good income. If you have experience in business, you can help others start and grow their businesses.

5. Graphic Design Services

Are you a creative person? If so, you can start a graphic design business and help businesses with their branding and marketing efforts.

6. Digital Marketing Services

One thing that will always be in demand is digital marketing services. As long as businesses want to reach their customers online, there will be a need for digital marketers.

most profitable small businesses

7. App Development

If you’re a tech-savvy individual, you can start an app development business. With the right idea, you can create an app that will be a hit with users and earn you a good income. You can also choose to offer app development services to other businesses.

8. Personal Training

If you’re passionate about fitness and helping others, becoming a personal trainer might be the perfect business for you. You can start your own personal training business or work for a gym or other fitness facility.

9. Web Development

In 2023, businesses will still need websites, and they’ll need someone to create them. If you have the skills, you can start a web development business and help businesses get online.

most profitable small businesses

10. Courier Services

If you have a vehicle and are willing to do some driving, you can start a courier service. This is a great business for those who are organized and have good customer service skills.

  • READ MORE: What is a Good Profit Margin for Your Business?

More of the Most Profitable Business Ideas in 2023

As the small business sector continues to grow, it’s important to stay up-to-date on the latest and most profitable business opportunities. Here are 10 more of the most successful small businesses for you to consider starting in 2023.

11. Catering Business

Do you love to cook? If so, you can start a catering business. This is a great option for those who want to work from home and have the ability to cook large quantities of food.

12. Real Estate Investing

If you’re looking for a passive income business, real estate investing might be a good option for you. You can earn money by owning and renting out residential and commercial properties.

13. Virtual Assistant Services

The need for virtual assistants will increase as businesses continue to move online. If you have administrative or customer service experience, you can start a virtual assistant business and help businesses with their online tasks.

14. Online Tutoring

Are you an expert in a particular subject? If so, you can start an online tutoring business and help students learn. This is a great option for those who want to work from home, set their own hours, and are good with people.

most profitable small businesses

15. Technology Repair Services

As technology becomes more and more prevalent in our lives, the need for technology repair services will also increase. If you’re good with computers and other electronic devices, you can start a business that provides these services.

16. IT Support

Businesses use so much technology these days that they’ll need IT support services to help them. If you’re familiar with computers and networking, you can start an IT support business and help businesses keep their systems up and running.

17. Freelance Writing

Do you have a knack for writing? If so, you can start a freelance writing business. This is a great option for those who want to work from home working on a business they love.

18. Food Truck

A food truck is a great option for those who love to cook and have a passion for food. You can start your own food truck business or work for an existing one.

19. Property Management

If you’re good with people and have experience in the property management field, you can start your own property management business. This is a great way to get into the real estate industry.

20. Legal Services

Last on our list of the most profitable businesses to start in 2023 is a legal services business. If you have experience in the legal field, you can start a business that provides legal services to businesses and individuals such as wills and trusts, contract reviews, and more.

  • READ MORE: 10 Tips to Help You Start Your Small Business (Even on a Low Budget)

What Do You Need to Start a Successful Business?

Starting a successful business requires careful planning and consideration of various factors. Beyond startup costs, here are some other essential elements you need:

  • A Solid Business Plan: Develop a comprehensive business plan outlining your vision, target market, products or services, marketing strategies, financial projections, and growth plans.
  • Market Research: Conduct thorough market research to understand your industry, competition, and target audience. Identify gaps and opportunities to position your business for success.
  • Legal and Regulatory Compliance: Register your business and obtain all necessary permits and licenses to operate legally. This ensures you stay compliant with local and national regulations.
  • Clear Value Proposition: Define what makes your business unique and how it addresses your customers’ needs better than competitors.
  • Financial Management: Implement effective financial management practices to track income, expenses, and profitability. Create a budget and stick to it.
  • Marketing and Branding: Develop a strong brand identity and marketing strategy to create awareness and attract customers.
  • Customer Focus: Prioritize excellent customer service and build strong relationships with your clients.
  • Skilled Team: Hire talented and dedicated employees who share your vision and contribute to the success of your business.
  • Adaptability: Stay flexible and open to adapting your business strategies based on market feedback and changing conditions.
  • Passion and Determination: Running a successful business requires dedication, hard work, and a genuine passion for what you do.

By addressing these crucial elements, you can lay a strong foundation for your business’s success and increase your chances of achieving your entrepreneurial goals.

Key Elements for a Successful Business

1. Startup Costs

2. Solid Business Plan

3. Market Research

4. Legal and Regulatory Compliance

5. Clear Value Proposition

6. Financial Management

7. Marketing and Branding

8. Customer Focus

9. Skilled Team

10. Adaptability

11. Passion and Determination

What Are the Most Profitable Small Businesses?

Owning your own business is a great way to be in control of your income and your future. Many small businesses can be profitable, but some are more so than others.

Some of the best small business ideas that can be very profitable include owning and operating a franchise, starting a home-based business, or becoming a consultant.

These businesses offer the potential for flexibility, independence, and profitability. So if you’re ready to take the plunge into entrepreneurship, these are three great options to consider.


As we step into the year 2023, the small business landscape is brimming with opportunities for those who are eager to embark on the entrepreneurial journey. This list of 20 small business ideas not only holds the potential for profitability but also reflects the evolving needs and trends of our ever-changing world.

The statistics from 2022 paint a promising picture for small businesses. With 65% of small business owners reporting profitability, it’s clear that success is attainable. However, it’s crucial to acknowledge the challenges they face, such as hiring difficulties. Yet, the fact that 41.02% of small businesses are planning to expand or remodel demonstrates the enduring spirit of entrepreneurship and growth.

Now, let’s delve into the small business ideas that hold the promise of profitability in 2023:

  1. Social Media Management: With businesses increasingly relying on social media, starting a social media management business offers a chance to help them connect with customers and grow.
  2. Cleaning Services: The demand for cleaning services remains constant, making it a reliable and profitable business.
  3. Creating Online Courses: Sharing your expertise by creating online courses can be a lucrative endeavor, benefiting both you and those eager to learn.
  4. Business Consulting: Leverage your business experience to help others start and expand their ventures, offering valuable insights and guidance.
  5. Graphic Design Services: Tap into your creativity by assisting businesses with branding and marketing through graphic design services.
  6. Digital Marketing Services: In a world where businesses continuously strive to reach customers online, digital marketing services will always be in high demand.
  7. App Development: If you possess technical skills, an app development business could yield substantial income by creating apps or offering development services to other businesses.
  8. Personal Training: Combine your passion for fitness with entrepreneurship by becoming a personal trainer, either independently or with a gym or fitness facility.
  9. Web Development: Websites remain essential for businesses, creating a steady demand for web development services.
  10. Courier Services: Use your vehicle and organizational skills to establish a courier service, catering to delivery needs.

These are just the beginning of a plethora of profitable opportunities in 2023. Here are ten more to consider:

  1. Catering Business: If you love to cook, a catering business offers the chance to work from home and serve delicious meals.
  2. Real Estate Investing: For those seeking passive income, investing in residential and commercial properties can provide financial stability.
  3. Virtual Assistant Services: As businesses move online, the need for virtual assistants continues to grow, providing opportunities for administrative and customer service professionals.
  4. Online Tutoring: Sharing your expertise in a specific subject can be rewarding and profitable through online tutoring.
  5. Technology Repair Services: As technology becomes more integrated into our lives, the demand for technology repair services increases.
  6. IT Support: With businesses relying heavily on technology, IT support services are crucial for maintaining smooth operations.
  7. Freelance Writing: If you have a talent for writing, freelance writing offers flexibility and the chance to work on projects you love.
  8. Food Truck: Express your passion for food through a food truck business, delivering culinary delights to your community.
  9. Property Management: Leverage your people skills and property management experience to help others in the real estate industry.
  10. Legal Services: Providing legal services, such as wills, trusts, and contract reviews, is a valuable contribution to businesses and individuals.

To start a successful business in 2023, it’s essential to have a solid business plan, conduct thorough market research, ensure legal and regulatory compliance, and offer a clear value proposition. Financial management, effective marketing, excellent customer service, and a skilled team are also crucial. Furthermore, adaptability and a relentless passion for your venture will drive your success.

As you navigate the small business landscape, remember that each of these opportunities presents its unique challenges and rewards. Success often stems from your ability to align your skills, interests, and determination with the right business idea. By combining these elements and addressing key factors, you can carve a path toward profitability and fulfillment in the world of entrepreneurship.

In 2023, the small business sector is ripe with possibilities. It’s up to you to seize the moment, turn your aspirations into action, and embark on the journey of building a profitable and rewarding business. Whether you choose to venture into social media management, web development, or any of the other exciting opportunities listed here, the potential for success awaits those who are willing to take the leap into the world of entrepreneurship.

Image: Envato Elements

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